Immersive Trade Show Activations

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Immersive Trade Show Activations

Britelite produced unique, interactive trade show booths for Tenable at the Black Hat and RSA conferences. The vision was to create immersive environments that drive awareness to Tenable as a network security leader. In support of this effort, Britelite created custom 360° LED animations, 8-bit video games, web based games and digital pinball machines that integrated Tenable brand elements as part of a broader interactive story.

Client

  • Tenable

Project Type

  • Interactive
  • Immersive
  • CMS & Back-End
  • Game Development

Deliverables

  • Design
  • Development
  • Installation

Features

  • Touchscreens
  • LED Video Wall
  • Projection Content
  • TouchDesigner

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The Result

Working with our partners, we curated a memorable event experience that brought Tenable’s brand story to life. As a development first for Britelite, we successfully re-engineered a series of classic 8 bit games that were deployed on the 360° projection wrap and custom game stations. Throughout the Blackhat event, the zone drew awareness to Tenable products and services and prompted lead generation opportunities for their sales teams. The zone has since been redeployed at other networking conferences including RSA.

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Britelite Immersive is a creative technology agency that designs experience centers and immersive environments.

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