World Economic Forum
World Economic Forum
In late 2016, Jack Morton reached out to Britelite to create and deploy several interactive experiences for Facebook at the World Economic Forum in Davos, Switzerland. As such, we designed and developed “Economic Impact”, a smart table experience that used objects to launch success stories related to small business ventures while highlighting how people use Facebook to grow businesses in developing nations. Additionally, we developed a unique 54 screen “Global Voices” installation that demonstrated how people use Facebook across the world to share moments, celebrate together, and support one another.
Client
Project Type
- Creative Technology
- Interactive
- Immersive
Deliverables
- Design
- Development
- Installation
Features
- Motion Graphics
- Touchscreens
- Object Recognition
- Non Traditional Array
World Economic Forum
The Result
Facebook executives used our interactive experiences to communicate customer success stories to some of their most significant clients and as well as world leaders from around the globe. They set the standard for technology deployments at the World Economic Forum by reinforcing Facebook’s brand goal of connecting the world through innovation. The interactive screen array and smart table installation provided a centralized platform for Facebook to use relevant objects to tell micro and macro stories related to business growth and educational opportunities within developing nations. Additionally, the platform was successfully used to create awareness and establish a sense of urgency with global leaders to invest in those critical technology platforms, such as Facebook, that can provide a positive impact on economic growth.
