Immersive Research Center

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Immersive Research Center

For the 2018 FIFA World Cup in Russia VISA wanted to create an experience that would show customers the power of the VISA payment system and allow them to experience the future of contactless payments, all while having an immersive and fun World Cup experience. To enhance the experience, Britelite incorporated a variety of sensor technologies, AR face mapping system, animated Visa storytelling elements, and an automated beer pouring system that poured the perfect pint.


  • AMA

Project Type

  • Creative Technology
  • Interactive
  • CMS & Back-End


  • Concept
  • Design
  • Development
  • Installation


  • Motion Graphics
  • Motion Sensors
  • Touchscreens
  • LED Video Wall
  • Web GL

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The Result

The 297,000 sq/ft center launch event was attended by executives, researchers, and government officials including Massachusetts Governor Charlie Baker and Senator Edward Markey. As reported on the event “The company embarked on developing an open environment setting, designed for staff to share and communicate ideas easier, to enable more efficient decision-making and to foster greater collaboration amongst staff and the surrounding life sciences community. The lobby showcases interactive, visual elements to describe the company’s biology-first approach to understanding disease, and patient and research videos highlighting their focus in cardiovascular disease, oncology, bone health, neuroscience, nephrology and inflammation.”

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©2020 Britelite Immersive

Britelite Immersive is a creative technology agency that designs experience centers and immersive environments.


665 Chestnut St., Floor 2

San Francisco, CA94133

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