Interactive Fan Experiences

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Super Bowl 50

Interactive Fan Experiences

The NFL, Super Bowl 50 Host Committee, E2k and SAP turned to Britelite to design and develop the most technologically advanced fan experience in Super Bowl history. Dubbed the “Feature Activation”, Britelite designed and developed motion-capture interactive games, curated design and content for a 50′ fan wall, and provided the comprehensive back-end foundation for Super Bowl 50’s Fan Energy Zone.

Client

  • Super Bowl 50

Project Type

  • Creative Technology
  • Interactive
  • Immersive
  • CMS & Back-End

Deliverables

  • Concept
  • Design
  • Development
  • Installation

Features

  • Unity 3D Engine
  • Motion Graphics
  • Mobile App Integration
  • Motion Sensors
  • LED Video Wall

The Result

During the 9 day event we hosted 17,000+ users from 7 countries and 34 US states. Our fan activations were featured on national broadcasts and publication such as Forbes. The Fan Energy Zone was regarded as the most technologically advanced football experience in the history of the Super Bowl.

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©2020 Britelite Immersive

Britelite Immersive is a creative technology agency that designs experience centers and immersive environments.

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San Francisco, CA94133

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415.539.3360

business@briteliteimmersive.com