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Perfect Pint

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Perfect Pint

For the 2018 FIFA World Cup in Russia VISA wanted to create an experience that would show customers the power of the VISA payment system and allow them to experience the future of contactless payments, all while having an immersive and fun World Cup experience. To enhance the experience, Britelite incorporated a variety of sensor technologies, AR face mapping system, animated Visa storytelling elements, and an automated beer pouring system that poured the perfect pint. Britelite was able to manage the many kiosks and related technology remotely from the US by employing our proprietary Litehouse system to update, deploy, adjust and collect metrics on all aspects of the installation.


  • Visa

Project Type

  • VR/AR
  • Creative Technology
  • CMS & Back-End


  • Concept
  • Design
  • Development
  • Installation


  • Unity 3D Engine
  • Motion Graphics
  • Custom Fabrication
  • Pressure Sensing
  • Bespoke Microsensors
  • Mobile App Integration
  • NFC Wearable Scanning
  • Automated Beverage Tap

Perfect Pint told the story of Visa contactless payments in a way that was fun, seamless, and engaging to the user.

Patrice Speed, Creative Director

Visa Perfect Pint


The Perfect Pint experience launched at World Cup 2018 at Visa locations in both Moscow and St. Petersburg and was an instant success. Pouring 5984 pints of beer and servicing 1323 attendees BizBash named it one of VISA’s FOMO activities for FIFA World Cup and it was immediately featured in Event Marketer Magazine. The kiosks not only allowed guests to pour themselves a pint on demand, they served up interactive AR experiences with guest takeaways and provided insights for customers into just how powerful and expansive the VISA payment system is.

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Britelite Immersive is a creative technology company that builds experiences for physical, virtual, and online realities.

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