Global Climate Action Summit

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Salesforce

Global Climate Action Summit

For the Global Climate Action Summit in San Francisco, Salesforce wanted to produce a breathtaking takeover of City Hall to highlight the importance of the event and their commitment to climate progress. With only four weeks to prepare Britelite worked with the city of SF, renowned French artist JR, and Oscar-nominated American filmmaker Darren Aronofsky to light up the San Francisco City Hall with a projection mapped video of 500 hundred people from different backgrounds rotating themselves 180 degrees to “remind leaders that the world is watching” as they gather to discuss climate change.

Client

  • Salesforce

Project Type

  • Immersive

Deliverables

  • Development
  • Installation

Features

  • Disguise D3
  • Projection Mapping

Standing March

The Result

The Standing March presentation in SF was a huge success and a perfect compliment to the Global Climate Action Summit. With over 350 affiliate events associated with the Summit, the Standing March projection mapping was the only one that was covered by multiple news outlets leading to segments on two local news stations as well as far reaching social media impressions. The Global Climate summit had in attendance 100+ countries, 5000+ climate leaders and 3.4+ billion social media impressions.

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Britelite Immersive is a creative technology agency that designs experience centers and immersive environments.

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