Britelite Immersive | Portfolio of Creative Technology & Digital…

Westfield

Retail Innovation Center

Westfield reached out to Britelite to design and develop a technology focused innovation center that would drive traffic and awareness to digital retail platforms. To reach customers, a cohesive digital layer was needed that delivered high impact, interactive content to a variety of interactive video walls and screens. Additionally, Westfield used Litehouse as a complete digital management system to assist with comprehensive BESPOKE community management, event, and co-working operations.

Client

Westfield

Project Type

VR/AR
Creative Technology
Interactive
Web / Mobile
Immersive
CMS & Back-End

Deliverables

Concept
Design
Development
Installation

Features

Website
Unity 3D Engine
Motion Graphics
Custom Fabrication
Motion Sensors
Touchscreens
TouchDesigner
Video Wall Array

The Result

Bespoke immediately became a success, garnering national media attention on CNN, and NBC, TechCrunch, Business Week and Mashable. It has brought hundreds of thousand additional visitors to the San Francisco Center. The demo area and gestural screens have showcased interactive content for IBM, Rovio, Facebook, Salesforce, and more.