Bespoke VR Experience

Westfield asked Britelite to design a VR experience and 3D exploration system that would introduce guests to a new innovation center at their San Francisco Center. The experiences were designed to introduce visitors to the revolutionary space while ground was being broken. As such, we modeled the entire fourth floor space and created a detailed 3d environment that can be explored via 4k touchscreen and VR HMD. Users were able to see what the space would become and explore fully flushed out use cases of each area. The project was used in concepting for the final build, as a sales tool by the Bespoke team and as a re-deployable example of retail innovation.