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Litehouse Connects Brands To Customers Across Mixed Realities 

Litehouse is a software platform that automates the production and distribution of high impact content experiences. It equips cross-functional teams with the tools needed to seamlessly develop, deploy and monitor on-brand media and messaging across any physical, digital or virtual environment. Litehouse leverages intelligent systems, automation, and spatial awareness to drive personalized content to customers at the right time, at the right place, and on the right device. The Litehouse platform consists of three components: Experience Management Platform (EMP), Creative Management Platform (EMP), and a Data Management Platform (DMP).

Litehouse

Litehouse empowers brands to create and deploy experiences that matter with the people who care, regardless of where and when the connection needs to happen by utilizing smart tools designed to work across diverse environments, utilizing the following tools:

Litehouse allows marketing, events and facilities teams to create, distribute, manage and measure the performance of digital content across online, virtual and physical environments quickly and easily. Litehouse allows teams to create content without designers at scale. It also employs dynamic creative optimization (DCO) automating content performance optimization ensuring more personalized and impactful experiences. The Litehouse CMP includes the following tools:

Litehouse’s Data Management Platform (DMP) allows brands to fully understand their customers across physical, virtual and online experiences. It collects and organizes data from online campaigns and virtual and physical interactions and makes it available to other platforms to improve personalization, content customization and optimization, etc. Most DMP’s are focused solely on collecting, analyzing and deploying data for use in online environments. Litehouse can gather data from sensors in physical and virtual environments, harnessing the full potential of the IoT world.