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Litehouse Connects Brands To Customers Across Mixed Realities 

Litehouse is a software platform that automates the production, distribution, management, measurement and optimization of high impact content experiences. It equips cross-functional teams with the tools needed to seamlessly develop, deploy and monitor brand media and content across any physical, digital or virtual environment. Litehouse leverages intelligent systems, automation, and spatial awareness to drive personalized content to customers at the right time, at the right place, and on the right device. The Litehouse platform consists of the Experience Management Platform (EMP), Creative Management Platform (CMP), and Data Management Platform (DMP).

Litehouse

The Litehouse EMP provides content, facility, and event managers with the ability to build, deploy, and maintain experiences within physical and virtual environments. It enables clients to construct spaces while assigning content experiences to surfaces and monitoring associated hardware systems. It further provides toolkits that allow users to assign interaction parameters to content layers, configure spaces based on 3D architectural designs, output hardware Bill of Materials (BOMs) for procurement, and more.

The Litehouse CMP provides marketers and digital media teams with the ability to create, distribute, manage, and measure the performance of content across omni-channels quickly and easily. It allows marketing teams to create content campaigns at scale while decoupling them from a dependency on developers and agencies; thereby reducing complexity and driving reduction in spend. It also employs dynamic creative optimization (DCO) tools that use automation to enhance performance and deliver more personalized and impactful experiences.

The Litehouse DMP allows brands to fully understand their customers across physical, virtual and online properties. It collects and organizes data from digital campaigns, virtual applications, and physical spaces, making it available to other platforms to drive performance and accelerate conversions. Whereas most DMP’s are focused solely on collecting and analyzing data for use in online environments, Litehouse gathers data from sensors in physical environments, harnessing the full potential of the IoT world to map physical interactions to digital content.