Britelite Immersive | News, Insights, and Experiments


Inspiration Sensations: Projects we love


Shared By Felicia Constantine

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We all need to feel a little lighter on our feet, and a little inspiration can go a long way. We are a creative technology agency and it’s sometimes tricky to explain what that means. We pull together a few different business sectors (art, emerging technology, and A/V) to create public and sometimes private immersive and interactive art environments.

To quote our CEO John Flores ---

“Around 2011, pioneering brands and marketers started creating large immersive exhibits designed to wow audiences. Having grown weary of interactive banner ads and new media web tools, these forward-thinking content creators sought to use visual technology to build larger-than-life exhibitions that blew people away. Iconic examples of these early activations include Obscura’s Sydney Opera House and Audi’s A1 projection projects.

In 2015 the term creative technology became popular within advertising communities. By that point, emerging tech (motion sensors, VR headsets, beacons, smart technologies, etc.) had created new opportunities for companies to connect with audiences. Experiential and immersive content was (and is) still alive, though content creators now have smarter tools and the processing power needed to interact directly with environments and audiences.”

Does that make sense? Well, here are some inspirational creative technology experiences that have been getting us excited to give you an idea of what is possible with creative tech...


Public Media Art #1 “Wave” By Dstrict

A virtual waterfall, 'WAVE' is an anamorphic illusion that has been revealed on the largest high-definition outdoor advertising screen in S.Korea. The high-definition outdoor advertising screen is 80.1m (w) x 20.1M (h).


Microsoft's latest artist in residence installation

Ada, a two-story structure made of 3D printed nodes, fiberglass rods and fabric digitally knit with photoluminescent yarn, uses AI to translate anonymized data about facial expressions, noise, voice tones and language into a choreographed dance of color and light. It's on display on Microsoft's Redmond, Washington, campus.


Bringing Classical Works Of Art To Life In AR

Artivive is an AR tool that allows artists to create new dimensions of art by linking physical with digital art. The digital layer opens the doors to a whole new world of possibilities. Artists can take visitors on a journey in time and explain what lies behind, enhance the art with illustrations or show how the artworks were made. More than 3800 artists are creating artworks with Artivive and having exhibitions in 75 countries. For museums, exhibitions, galleries and other art institutions Artivive offers a new and innovative way for the audience to interact with the exhibits.

Feeling inspired yet? Here are some “call for artists” to get you going…

Hotel Wonderland - Call for artists

Within the world of Hotel Wonderland we have room for 10-20 independent artists to transform a part of the space into a meaningful, immersive and/or interactive installation inspired by our poetic DNA. Installation artists working with visuals, space, interaction, sound, paper, light, story, decor, technology, actors, video, interior design, etc. from anywhere in the world are welcome to apply and start a conversation with us.The themes are connection, magic, intuition and openness are the core themes for Hotel Wonderland. Part of the experience will consist of guests wandering around freely in a large indoor space for several hours, interacting with lots of different experiences/installations around these themes.

Design Science Decade - Call for Artists

The Buckminster Fuller Institute (BFI) in partnership with habRitual is calling all creators: fine artists, designers, performers, philosophers, ecologists, systems thinkers, data scientists, and others who resonate with this prompt to create art that explores the principles of Design Science. Through creative expression, members of this program will co-create in service of a world that works “for 100% of humanity in the shortest possible time, through spontaneous cooperation, without ecological offense or the disadvantage of anyone”.

We welcome creators to apply to join the Design Science Studio and embark on a facilitated journey to use principles of nature, science and design to imagine a future that is regenerative and just.

Learn more at Applications due June 5, 2020.

“The artistic imagination allows us to have a visceral experience of possibility. In times where we understand that the future must be significantly different than the present (for the health and flourishing of 100% of life), then there are few better pathways to realizing this than art that illuminates this future. Art that gives us freedom for a moment to live within, be challenged by, discuss, and bask in possibility.”

- Tom Chi

We want to bring good news to you every week focusing on creative technology and inspiration. Let us know what interests you by contacting us!

Britelite Immersive is a creative technology company that builds experiences for physical, virtual, and online realities. Read more about our capabilities or view our work.

©2021 Britelite Immersive

Britelite Immersive is a creative technology company that builds experiences for physical, virtual, and online realities.


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